This Is Why Your Dropshipping Store Is Failing

…And how to fix it

The 90% Club

It's a fact that 90% of Dropshipping Stores Fail Within The First Month!

However, many have made serious money with dropshipping as well. But if we’re being brutally honest with ourselves – they’re an exception to the rule.

Success in dropshipping is definitely NOT the norm.

You see, there’s a whole bunch of conflicting information online, with YouTube the platform of choice for many “gurus”.
‘Earn $10,000 a month in the next 30 days’ they said. ‘Turn $100 into a fully-fledged business in 10 days’ they said.

And, unfortunately, many newbies take this advice as fact, slapping together a Shopify store using a free theme, importing a bunch of products with gibberish product descriptions, manufacturer images and start running ads straight to the product pages – expecting an avalanche of sales overnight.
If it was that easy, everyone would be doing it and no one would be working a “normal” job anymore, right?

So why do so many people fail with dropshipping?

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The 3 Most Common Mistakes Dropshippers Make

Building a Store - Not a Brand.

We are entering the age of the brands.
Sure, you might make a few sales but if you want to build a sustainable business you’ve got to focus on building a brand.

Stores Lose. Brands Win!

And a brand isn’t just defined by its;

  • logo
  • colors
  • copy
...strong brands are defined by their systems, culture, and mission.

These are the Foundational elements your brand needs to have in place to achieve long-term success!

Lack of Advertising Strategy

Lack of advertising strategy covers everything from;

  • lack of sustainable cash flow
  • rising advertising costs
  • low profit margins
  • lack of ad buying strategy
...and even generational consumer behavior change.

A sudden Facebook account closure can also hamper your advertising efforts.

If you don’t address these issues from the start head-on they will bring your dropshipping business crashing down.

Shipping Times (And Location)

Who wants to wait 6 weeks to receive a product when they can order the same thing on Amazon and get it in a day or two?

Doesn’t make sense.

Shipping times will make or break your business - but that’s not all...

...shipping LOCATION has become just as important.

Public opinion is changing and anything that says ‘Made in China’ is becoming harder to sell than in the past.

How Can You Succeed With Dropshipping?

Multiply your chances of success by…
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Playing the long game

Playing the long game allows you to not only build a dropshipping store that’s built to last, but a business where you build interest in your brand and on-demand traffic that you OWN, and have full control over for as long as you need it.

Think about it. If you’re able to tap in and access people who already know or have interacted with your brand before – converting them into paying customers becomes much easier.

Listen dropshipping isn’t ‘dying’ – but it is changing. You’ll need to make some changes to the way you approach it…

…but how do you do that? How do you build a reliable way to sell to warm leads as opposed to trying to convince cold leads that know nothing about your brand?
How do you actually build a successful dropshipping business?

Create Awareness

First, you need to create awareness of your brand.

People need to know about your and what you’re offering.

Unfortunately, this is a crucial step what most dropshippers (maybe that 90% club?) actually don’t do at all.

However, this is only the beginning and without the next 2 steps you’ll be lucky to get 1 sale - let alone build a brand that turns over thousands a day.

Attract Interest and Build Desire.

Once they know about you, it’s time to build some more goodwill and turn them from warm leads into hot prospects.

Doing this for dropshipping allows you to not only gain more first-time customers, but also increase the amount of times those same customers purchase from you.

There are a whole load of tools and tactics to do this which we’ll get into in a minute.

Communicate Exceptionally Well

It doesn’t matter how good you think your product is - if you can’t effectively convey that message in a way that excites your target audience to take action - you’ll become another member of the 90% club.

Exceptional consistent messaging covers everything from your ads, to your emails, to your product pages and every piece of contact you have with your prospects before and after the sale. Exceptional messaging is your brand.

How To Start, Grow And Scale a Successful Dropshipping Business?

My Ultimate guide reveals the 3 secret pillars on how to start a successful online business. One of the primary problems my guide solves is simplifying the path from start to finish.

What does this mean?

You can stop piecing together strategies gathered across the web. Instead, you can use my guide – using the same strategies successful businesses are using today to achieve success.

You will learn how to start your online business the right way from the get-go

  1. What You Must Become Before Starting
  2. #1 Thing Holding Back New Entrepreneurs
  3. A to Z Guide To Marketing Strategies Working Today
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