9 Killer Marketing Strategies To Launch Your Next Online Business

Actionable insights to help you start your next business

The shotgun approach to starting a business online...

So, you've decided now is the right time to launch your business and start getting customers and clients. Great move.

But you may have a few questions…

Where do you start?
Do I need a website or something else?
Is it worth paying for ads?
When should you email your subscribers?
How can you use social media?
What should you say?
And on, and on and on…

…until you reach a point of overwhelm and confusion.

You see, these are all valid questions. But unfortunately tackling them all at the same time without a solid strategy in place is what’s better known in the industry as ‘The Shotgun Approach’ – an approach that yields poor results and ultimately ends up in failure.

What you need is ‘The Sniper Approach’ – a highly targeted strategy that lays all the foundations for future success and doesn’t burn you out in the process…

Your biggest strength has become your biggest weakness

The internet can provide some great knowledge, but too much of a good thing can result in negative results...

Confusing

Online marketing can be confusing - especially when you’re piecing together fragment information, and a lot of different, and sometimes contradicting advice from multiple sources.

Wasted Time

This leads to spending more time than is necessary on areas that don’t ‘move the money needle’ - you need the right education, in the right order, at the right time. You need to start focusing on the things that move the ‘money needle’.

Poor Conversions

And then inevitably this results in little or no sales on your website or front end. Causing you to throw the towel in and claim ‘This online business thing must be a scam - right?’

Paid Ads

Fortunes can be made or lost with paid ads. Approach it with a clear end to end strategy and you’re onto a winner. Go head first without a plan, and you stand to lose a lot of money - very quickly.

Ineffective SEO

SEO has by far the highest ROI. Get it right and you can be making money on autopilot for years to come. But get it wrong and it can turn into a super slow-mo and astronomically expensive marketing strategy.

Start a business that gives you a healthy return on investment

While it’s true that many businesses can go years without turning a profit – it doesn’t have to be the same for your business.

In fact, by optimizing and tuning your strategy correctly, you can have the system set up and primed to turn every $1 you spend into $5, $10, $20, or even $50 in return.

By focusing on the right fundamentals from the start, you’re positioning your business to not only survive the startup phase but thrive for the long-term too.

Using the right strategy from the start can also help you achieve:

Targeted Traffic

Traffic numbers matter. But, while the number is great, it’s not the full story. You need targeted traffic that’s interested in what you’re offering, gives you a positive ROI and helps your business to grow at a predictable pace.

Increased Leads

Then you’ll need to turn that traffic into leads. With a clear strategy in-place you’ll not only get more leads, but targeted prospects ready to offer you their money in return for your product or service.

Fresh Customers

Now it’s time to turn them into customers. With the right plan and systems in-place, you can automatically turn these leads and prospects into first-time customers building your brand and maximizing your sales.

Improved ROI

First time customers isn’t the end of the process, however. The secret sauce to growing a business for the long term involves upselling and cross-selling different offers to the same clients and customers.

Boost Sales

Get ahead and stay ahead of the competition by generating new sales and increasing the lifetime value of your existing customers. Then take the profits and reinvest them back into your business for continuous long-term growth.

Added Revenue Streams

More streams of income mean less risk and more profits for your business. Increase your cash flow with a diversified strategy that helps you make more money with less work.

Forget the nonsense and focus on these 9 areas to start a successful business online

Define your target market

Defining your target market is the first and most critical part of starting any business – whether that’s online or offline.

Afterall, if you don’t know who you are selling to or what problems you’re solving, how can you ever expect to make money?

Understanding the geographics, demographics, psychographics and behavioral traits of your target market can help you build interest, create customer loyalty, and keep you at the cutting-edge of even the most competitive industries with far more control and speed.

Effective Branding

Once you’ve got your target market nailed – it’s time to build a branding strategy that gives you credibility and helps you stand out in a crowded world.

An effective branding strategy will:

Allow you to increase your prices
Generate brand loyalty
Improve customer retention
Attract your ideal customers
Help you market with precision
Out-innovate the competition
And creates a message that helps illustrate your value

The world is moving to a more brand focused landscape – you need to make sure you’re at the forefront of this change to take advantage.

Content Strategy

Content is king.

And whether you like writing, recording videos, podcasts or creating visuals – content marketing can take many forms and is so easy to implement, you don’t even need to do it yourself.

But you need to do it…like it or not.

A great content marketing strategy:

Improves the visibility of your brand
Increases recognition and awareness of your products and services
Helps you build trust and create authority in your niche.

Position yourself right where your target market hangs out and let your content marketing do the heavy lifting for you….

Copywriting

Copywriting is the ability to sell with the written word. But how you speak and portray your message all depends on the ‘temperature’ of your traffic.

If you understand the importance of leveraging the right messaging based on your audience ‘temperature’ and awareness level – your sales will skyrocket in the right direction

Design & UX

How do you design your website or any front end to not only look great but perform great too?

This is often the first question a new online business owner asks – and rightly so.

A well-designed website or front end with a great User Experience (UX) could be the difference between failure of success.

Offer Stack

You need to create an offer, so sweet and so irresistible that you leave no doubt in your prospects mind that you have exactly what they need.

Increase the perceived value of your products or services using an ‘offer stack’ that helps you increase your sales and stay above the competition

Social Media

Social media is here to stay – but how you leverage for the benefit of your business and your customers is constantly changing.

SEO

When you learn how to legally spy on your competitors and target the best keywords, your business will get a steady stream of leads.

Measure For Success

Learn the differences between vanity metrics and actionable metrics to help you zero-in on the areas that actually make you money.

BUT THAT’S NOT THE END OF THE STORY...

All businesses go through rough patches

Learn how to overcome growth stagnation and reignite your business to the next level.

Discover:

The 6 signs your business might be stagnating

How to kickstart your business back to health

The 7 strategies to lift your business out of its plateau

An essential asset needed in your business and why it’s known as the ‘gateway to your next sale’

A marketing strategy that helps you make $42 for every $1 you spend

Learn More About Digital Mastery Business Blueprint…

Step-by-step instructions on how to start, grow and scale your business the right way.

Understand the most up to date marketing strategies to launch, grow and then scale a profitable business online.

You’ll also learn how to:

Reduce your lead acquisition costs by 50%
Increase your retargeting revenue by > 40%
Increase your remarketing profits by > 50%
Increase front end conversions by > 5%
+ much more