E-commerce websites have more shopping cart abandonments than completed checkouts. As such, many of them have cart abandonment follow up functions programmed. But is it normal? Yes, it is prevalent because consumers are continuously changing their minds. With this said, no business wants to see a higher number of cart abandonment cases than complete checkouts. …
Being a business owner means you need to understand your audience and customers. You need to know more about these individuals than anyone else. However, some would say that targeting only five percent of your potential audience should be enough. But is it? Researching thoroughly can help you gain more insight into your customers, so …
Targeting Only Five Percent Of Your Potential Audience: Does It Work? Read More »
As a business owner today, you don’t need anyone spouting to you that marketing has changed immensely over the past few years. Headlines and taglines are more than important than ever. This is something you’ve experienced first-hand. You’ve likely had to take your marketing campaign online because of COVID and the reach of the Internet. …
Every business knows the importance of being unforgettable; hence, why a good brand name is important above others. Home-Depot, McDonald’s, Nike, the (Ultimate Fighting Championships) UFC, and Netflix. None of these companies have anything to do with each other, as they don’t even offer similar services or products. However, these names do all have one …
You, like many other business individuals today, have been searching the market for new, effective, and exciting marketing techniques. One of the most significant step towards understanding who your customers are, is buyer persona research. Throughout your endeavor, you’ve likely encountered all kinds of weird things. You’ve probably run into businesses and people promising marketing …
Buyer Persona Research: Why Is It Crucial To Your Success? Read More »
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