Marketing

cart abandonment follow up for abandoned carts

Cart Abandonment Follow Up: Why Set It Up Now?

E-commerce websites have more shopping cart abandonments than completed checkouts. As such, many of them have cart abandonment follow up functions programmed. But is it  normal? Yes, it is prevalent because consumers are continuously changing their minds. With this said, no business wants to see a higher number of cart abandonment cases than complete checkouts. …

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targeting only five percent of your potential audience

Targeting Only Five Percent Of Your Potential Audience: Does It Work?

Being a business owner means you need to understand your audience and customers. You need to know more about these individuals than anyone else. However, some would say that targeting only five percent of your potential audience should be enough. But is it? Researching thoroughly can help you gain more insight into your customers, so …

Targeting Only Five Percent Of Your Potential Audience: Does It Work? Read More »

buyer persona research to find valuable customers for the business

Buyer Persona Research: Why Is It Crucial To Your Success?

You, like many other business individuals today, have been searching the market for new, effective, and exciting marketing techniques. One of the most significant step towards understanding who your customers are, is buyer persona research. Throughout your endeavor, you’ve likely encountered all kinds of weird things. You’ve probably run into businesses and people promising marketing …

Buyer Persona Research: Why Is It Crucial To Your Success? Read More »

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